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Training on social media & digital tools

The volunteer will oversee developing comprehensive social media strategy and content creation skills for Osmose and will thus improve the community management.

Description

Objectifs

Osmose is a non-profit NGO initiated in 1999 combining environment and development, its projects aim at protecting the unique flooded forests and biodiversity of the Tonle Sap Lake. The organization works closely with local communities to promote sustainable livelihoods through eco-tourism, environmental education, and conservation activities. One of its key missions is the preservation of rare bird species, especially in the Prek Toal Bird Sanctuary. Osmose also supports floating village families by providing training, income-generating opportunities, and social programs. Through its community-centered approach, the NGO aims at improving both environmental protection and well-being for local residents.

Osmose has incredible stories to tell – UNESCO Biosphere Reserve, floating village culture, waterbird sanctuary, community education programs but limited digital communication skills. With OTA platforms, quality content is essential for conversion and bookings.

The objective of the mission is to reinforce the team to build Osmose’s social media presence and content creation capacity to drive engagement, bookings, and conservation awareness.

The team has operational expertise but lacks skills in:
• Social media strategy and community management .
• Professional content creation (photo, video, graphics).
• Digital storytelling that connects conservation and tourism.
• Performance tracking and optimization. • Consistent brand presence across platforms.

Intervention attendue du volontaire

WEEK 1 Agenda :
• Develop 12-month content calendar (conservation, community, cultural, seasonal themes).
• Social media training: Facebook Business, Instagram, TripAdvisor, Google. • Smartphone photography/videography workshop .
• Field day at Prek Toal: photo/video shoot (sunrise waterbirds, floating villages, community life) .
• Create content templates and brand guidelines.

WEEK 2 Agenda:
• Content Creation & Systems.
• Video editing training (CapCut mobile app).
• Graphic design with Canva (templates, brand kit).
• Storytelling and copywriting workshop • Organize content library (Google Drive structure) .
• Create 3-month content buffer (90+ posts ready) .
• Performance tracking dashboard setup. • Review management and engagement protocols.

Method applied: 60% hands-on content creation in field, 30% skills training, 10% systems and documentation. Focus on authentic storytelling and cultural sensitivity.

Remarque(s)

SCHEDULE: Monday-Friday, 8AM-5PM at office. 10 working days over 2 weeks. SPECIAL DAYS: • 1 full field day at Prek Toal (6AM-6PM) for photography/video shoot • Possible second field visit depending on weather/content needs • Weekend flexibility for cultural experience or content review.

TYPICAL DAY: 8-9AM: Planning and content review 9AM-12PM: Skills training (photography, video editing, Canva) 12-1PM: Lunch 1-4PM: Content creation practice and production 4-5PM: Editing, organizing, planning next day.

FIELD DAY SCHEDULE: 5:30AM: Departure for Prek Toal 6:30-8:30AM: Sunrise waterbird photography 9-11AM: Floating village documentation 12-1PM: Lunch break 1-4PM: Community interviews, detail shots, b-roll 5PM: Return to Siem Reap.

EQUIPMENT NEEDS: Waterproof bags/cases, sun protection, portable power banks, comfortable footwear for boats.

All materials in English & Khmer. Field shooting requires physical ability to navigate floating villages by boat.

Type de bénéficiaires

Direct: 3-5 people : Sovann (M, Reservations – primary content manager), 2-4 Osmose team members (M/F, support content creation), Lise Marion (F, oversight), Local guides (M/F, content subjects and contributors).

Indirect: 1,000+ students, Prek Toal community, global audience learning about Tonle Sap conservation.

Profil des bénéficiaires

The beneficiaries are beginners in this field. Sovann & team: Now familiar with OTA platforms (if mission 1 is completed), comfortable with basic digital tools, eager to develop content skills

NEW SKILLS BASELINE: Basic social media use (personal accounts), smartphone photography (casual), no professional content creation experience, no video editing experience

Nombre de volontaires requis

De 0 à 1 volontaires

Motivation attendue

Excited to help Osmose tell authentic conservation stories, showcase floating village culture, highlight community-conservation partnership, inspire responsible tourism.
Focused on teaching rather than just creating, patient with learning curves, adaptable to field realities, committed to sustainable skills transfer, interested in long-term organizational growth.
Eager to experience Tonle Sap ecosystem, respectful of community privacy and dignity, interested in authentic representation vs. exploitation, appreciative of cultural traditions, willing to work in basic field conditions;
Passionate about biodiversity protection, values community-based approaches, interested in wetland ecology, appreciates UNESCOBiosphere Reserve significance

PRACTICAL APPROACH: Creative with limited resources, solutions-oriented in face of challenges (weather, equipment, connectivity), focused on what works vs. theoretical perfection, understands developing country context

OPPORTUNITY: Capture incredible biodiversity and culture, build sustainable content systems, contribute to 28-year conservation legacy, witness direct impact of storytelling on conservation funding, gain field content creation experience in unique UNESCO site.

Le partenaire

Notre partenaire local

Osmose

Historique

OSMOSE’s goal is to promote harmony between the local communities and the Prek Toal Ramsar Site and to facilitate both the conservation of the Tonle Sap environment and the sustainable livelihoods of the floating village communities.
OSMOSE’s approach supports the conservation of Prek Toal’s critical waterbird colonies through Ecotourism, Environmental Education and Social support.
The Osmose project is a pilot action initiated in 1999 combining environment and development in the Prek Toal area on the Tonle Sap Lake in Cambodia. The site is the home to the last colonies of large waterbirds in Southeast Asia, then threatened with extinction by the massive collection of eggs and young birds. The project’s approach is original in that it integrates the conservation of the colonies, environmental education, and ecotourism, with the aim of equitable development of the surrounding lake communities. After six years of perseverance, the bird colonies are saved, 1000 children are following the environmental education program, and Osmose is the leading player in tourism in the area.

In addition, 100 families below the poverty line benefit from social, medical and educational support and/or alternative income-generating activities to fishing that is not dependent on declining natural resources.

Main projects:

• Environmental education (indoors and outdoors classes)
• Developing income-generating activities for the people on the lake such as jacinth waving, restaurant, hosting, and paddle boat
• Creating a local cooperative to manage economics activities.
• Support this cooperative in order to get its full independence
• Eco-tourism
• Training guides specialized in birds
• Implementing floating gardens
• Mobiles clinics
• Distributing filters and train people to use and maintain it

Informations pratiques

Accueil et transfert

The volunteer will be picked up at the airport. provided, 30-40 min transfer to accommodation, daily transport to office provided by partner.

FIELD WORK: Full day at Prek Toal for content creation shoot ( the trip takes about 2 hour boat each way), early morning departure (5:30-6:00 AM) to capture sunrise and waterbird activity. Boat transport arranged by Osmose. Prepare for sun exposure and water conditions.

Aéroport d’arrivée

Siem Reap AIRPORT.

Hébergement

Guesthouse/small hotel, private single room, private bathroom, AC/fan, mosquito net, WiFi, electricity.

Additional information: Need reliable WiFi for uploading video content (large files). External hard drive essential for backup. Charged devices required for full-day field shoot at Prek Toal.

Matériel disponible sur place

✓ Canva Pro subscription (secured during/before mission)
✓ Video editing apps on smartphones (CapCut, InShot)
✓ Large external hard drive (2TB+ for video storage)
✓ Portable power banks for field shooting
✓ Cloud storage (Google Drive) for collaboration

CONTENT CREATION SPECIFIC:
✓ Smartphones with good cameras (team’s personal devices)
✓ Basic tripod/stabilizer (if available)
✓ Digital camera (Osmose has basic model)
✓ Existing photo library to draw from

VOLUNTEER SHOULD BRING:
• Personal laptop with video editing capability • Extra SD cards and USB drives • Portable hard drive (2TB+ recommended) • Power banks for devices • Waterproof bags for boat trips • Camera accessories if available (tripod, lens filters) FIELD SHOOTING CONDITIONS: • Early morning (low light – need good cameras) • On boats (movement – stabilization important) • High humidity (equipment protection needed) • Strong sunlight (lens hoods helpful)

Je postule

Code mission : CB2UC8

Partenaire :
Osmose