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Training on Communication, Public Relations, and Storytelling

The volunteer will contribute to providing a comprehensive roadmap for modern public relations, tailored to the Cambodian context. He will explore the development of a robust communications strategy, crafting compelling messages that resonate with local audiences while effectively engaging with both traditional media and influential digital platforms.

Additionally, the volunteer will work on identifying powerful stories in the field to structure professional, data-driven reports. He will also emphasize the principles of ethical storytelling, teaching participants how to conduct interviews with dignity and represent communities accurately.

Description

Objectifs

Live & Learn Cambodia (LLC) is a non-profit and non-governmental organization with strong knowledge and expertise in livelihoods, environmental governance, sustainable natural resource management, biodiversity conservation, climate change, and disaster risk reduction.
Today, Live & Learn Cambodia needs to mobilize volunteers to strengthen its communication efforts, enhance its public relations vision, and improve its capacity to gather impactful stories. By engaging volunteers, the organization can leverage diverse skills and perspectives to create a more compelling narrative around its mission. Volunteers can help craft messages that resonate with local communities, effectively promote the organization’s initiatives, and engage with various media platforms. Additionally, their contributions will facilitate the collection and sharing of powerful stories from the field, which are essential for illustrating the organization’s impact and fostering deeper connections with stakeholders and the public. Strengthening communication through volunteer support will ultimately help Live and Learn Cambodia achieve its goals and expand its reach.

The thematic can be divided into two or three distinct missions to address the numerous needs effectively. The first mission could primarily focus on communication needs, aiming to enhance the organization’s messaging and outreach strategies. The second mission could concentrate more on storytelling, specifically on collecting and sharing impactful narratives that highlight the organization’s work. Adjustments can be made based on the evolving requirements, ensuring that both areas receive the attention they deserve to strengthen Live & Learn Cambodia’s overall impact.

Intervention attendue du volontaire

-Support the team to learn how to understand the core principles of strategic public relations and its role in achieving organizational goals.
-Develop a comprehensive communications plan with clear objectives, target audiences, and key messages.
-Support the team to learn how to craft compelling stories and written materials for different platforms and stakeholders.
-Support the team to learn how to identify powerful stories and key data points that demonstrate project impact.
-Structure and write a compelling, human-interest case study following a clear narrative arc.
-Apply ethical principles to interviewing and storytelling to ensure subject dignity.
-Support the team to learn how to effectively integrate quantitative data (the « what ») and qualitative stories (the « so what »).
-Support the team to learn how to manage social media channels strategically to build an engaged and supportive online community.
-Support the team to learn how to apply foundational principles of crisis communication to protect the organization’s reputation.
-Measure the effectiveness of their PR activities beyond simple « vanity metrics. »
-Support the team to learn how to use basic data visualization techniques to make reports more engaging and understandable.
-Tailor writing style, tone, and content for various audiences, from donors to the public.

Remarque(s)

Office hours: Monday to Friday – 8.00 am – 5.30 pm
Training hours: 8.00 am – 12.30 pm (To be confirmed when before the start of the training).

Phnom Penh, the capital city of Cambodia, is a bustling urban environment. It offers a wide range of options, including local and Western restaurants as well as supermarkets. During your days off, there are numerous sites to visit, such as the Royal Palace, National Museum, Sunset River Cruise on the Mekong, Wat Phnom Temple, Tuol Sleng Genocide Museum, Central Market and more.

Type de bénéficiaires

Employees of the NGO.

Profil des bénéficiaires

-University-level

-English-speaking

-Mixed gender; average age 25–48

-Training level: intermediate

Nombre de volontaires requis

De 1 à volontaires

Motivation attendue

Interest in supporting organizational development in a multicultural NGO context. Strong experience in Communication, PR is required.

Le partenaire

Notre partenaire local

LIVE & LEARN CAMBODIA ORGANIZATION (LLC)

Historique

LLC was established in 2004 and registed as a local NGO in 2005 with a mission to empower local communities to improve their quality of life and foster a healthy environment. The organization’s creation was spurred by an initial assessment of the needs and perspectives of communities residing around the iconic Tonle Sap Lake, a vital ecological and economic resource for the nation. This initial engagement revealed a critical need for a holistic approach to development, one that intertwines environmental stewardship with sustainable livelihoods.

LLC founded to address the multifaceted challenges faced by many Cambodians, particularly those in rural and vulnerable situations. The organization works to combat poverty and promote sustainable development by equipping communities with the knowledge and skills necessary to manage their natural resources effectively and build resilient futures.

Informations pratiques

Accueil et transfert

The volunteer will be welcomed at Phnom Penh Airport by a member of LLC’s team and tranfer to his hotel.

Aéroport d’arrivée

Phnom Penh International Airport (TECHO)

Hébergement

The volunteer will be staying at a hotel in Phnom Penh (individual private room, with key-lock, private bathroom) . Breakfast, lunch and dinner will be taken in hotel or restaurants nearby the office or the restaurant. He will take a tuk-Tuk with GRAB to go to the LLC’s office (app. 25 min).