Digital marketing strategy for social enterprises ( Part I)

Objectifs

Intervention attendue du volontaire

Remarque(s)

Type de bénéficiaires

Profil des bénéficiaires

Nombre de volontaires requis

1 volontaires

Motivation attendue

Hands-on teaching approach, able to train non-technical staff.
Photography/videography skills for social media content a strong plus.
Knowledge of Booking.com, Google Business, TripAdvisor, Meta Business Suite.

Notre partenaire local

Cambodian Rural Development Team (CRDT)

Historique

The Cambodian Rural Development Team (CRDT) was created in 2001 by four Cambodian students. They came from poor rural backgrounds and were the first generation to go to university. Belonging to the first educated generation after the Khmer Rouge period, the 4 founders of the Cambodian Rural Development Team (CRDT) were disadvantaged rural children. Access to education was an uphill struggle. Hard work and extraordinary circumstances saw CRDT founders meeting at university, and being in the minority coming from underprivileged backgrounds, they banded together as a team. They developed a shared vision for the future of Cambodia – ‘one free from environmental degradation and poverty’ as they found that in Cambodia few rural people survive entirely on what they produce from their own land. They supplement their livelihoods by hunting, fishing or gathering forest products. But overfishing and deforestation are threatening both this way of living and ecosystems. The Mekong River Dolphin and many other critically endangered species are on the verge of extinction due to destructive natural resource usage. CRDT founding members come from rural backgrounds so it’s no stretch of the imagination to learn that they care about rural communities. They experienced poverty first hand in their youth, and saw how closely linked poverty is to natural resources. If livelihoods are tied to environmental issues, a population exploding after years of atrocities means more people sharing Cambodia’s natural bounty. This free-for-all of natural resource exploitation cannot last. CRDT has high technical expertise and extensive experience in environmentally appropriate agriculture development, increasing food security, supporting market linkages and income generation, natural resource management, non-timber forest products, water and sanitation, renewable energy technologies, eco-tourism and community empowerment. Currently, the organisation focuses on three of Cambodia’s north-eastern provinces: namely Kratie, Steung Treng (along the Mekong) and Mondulkiri. The projects’ target communities are selected in conjunction with conservation partners, World Wide Fund for Nature (WWF) and Wildlife Conservation Society (WCS), to be areas of particular interest for conservation where biodiversity is threatened by livelihood activities and exploitation of natural resources. CRDT supports approximately 6,000 families in rural Northeastern Cambodia in those 3 provinces. Most of these families are from ethnic minorities and are subsistence farmers living in protected areas. CRDT close partners WWF and Wildlife Conservation Society (WCS) provide technical support such as training on conservation, monitoring and evaluation. CRDT also has partnerships with Délégation Catholique pour la Coopération (DCC) and Volunteer Services Overseas (VSO), which provide long-term volunteers supporting the work of the organisation. CRDT employs 27 people among which 6 advisers, foreign and local. CRDT current programs focus on: – Food Security: supporting livestock, aquaculture and vegetable production, and increasing the yield of rice crops in order to ensure communities have access to a protein-rich and varied diet, and to diversify food sources to equip villagers to adapt to a changing climate. – Income Generation: enabling farmers to identify value chains and directly access markets to generate income raises standards of living. Diversifying income through the creation of small businesses such as community-based tourism, which brings a range of community benefits. – Water & Sanitation: supporting families to build their own rainwater collectors next to their homes, which is a relatively clean, free and close source of water to be used for household consumption. CRDT also supports agricultural beneficiaries to set up small irrigation aids such as river hand pumps, which brings river water closer to the fields and enables farmers to grow off-season vegetables and sell them at profit. – Renewable Energy: CRDT beneficiaries are highly dependent on firewood and exploitative natural resource management practices for their daily energy needs, despite many communities living in protected biodiversity areas. CRDT therefore tries to focus on providing for these needs sustainably, by developing a number of rural renewable energy technologies including biogas, micro-hydro and solar. – Environmental Education and Waste Management: To CRDT, this means demonstrating how livelihoods link to sustainability, forming values to enable communities to understand their environment, reduce exploitation and manage their natural resources responsibly, at a time of climatic uncertainty. – CRDTours: specializes in responsible tourism in the Mekong provinces of Kratie and Stung Treng. All tours directly support local communities and environmental conservation through donations to CRDT. – Conversations with Foreigners: Conversations With Foreigners (CWF) is an English-language centre set up to provide sustainable funding for CRDT’s work. – Le Tonlé: Le Tonlé Tourism Training Center is a not-for-profit training guest house providing vocational training to disadvantaged youth from Cambodia’s Northeastern provinces of Kratie, Stung Treng, Ratanakiri, and Mondulkiri.

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