Packaging design training for The Green Farmers Association

The volunteer will be in charge of designing and implementing a training on packaging design for AgriSud and the Green Farmers association team.

Agrisud is a French NGO whose mission is to allow human communities of southern countries to live decently on their land. In the province of Siem Reap, Agrisud works hand in hand with local farmers to train them to the principles of agroecology and connect them with the market through its project: Intensification and Diversification of Family Farming in Siem Reap’s Peri-Urban area.

The project has 5 objectives
• Improve the quality, quantity diversity and regularity of the production
• Gather the farmers in associations
• Provide the farmers with business skills
• Find new customers and structure the distribution network

In order to promote the farmers’ products and facilitate their access to the market, producers created a local association called Green farmers Siem Reap which gathers more than 400 farmers and manages the production, transformation and sales of the products. The association is employing 4 people in 2022. The association sells spices, essential oils, herbals, drinks and rice/mango alcohol.
The farmers are facing financial issues due to the Covid-19’s crisis and there is a need to improve the sales of the association to support them.

However, due to the legal constraints linked with association status, the Green Farmers is willing to start the transition into a social enterprise to be able to adopt a long term strategy and have access to entrepreneur funding.

As Agrisud’s staff is specialized in agriculture, the team does not have the knowledge needed to support the association in all the components of this transition, including the packaging design of the products sold by the Green Farmers.

In order to improve the sales of the association and support the local farmers the volunteer will support the Agrisud team to develop its packaging designs.
Providing a technical support for the packaging design, the volunteer intervention must cover those topics:
• Analysis of the Green Farmer’s current products designs, strengths and weaknesses
• Analysis of the ongoing market and customer’s study’s results
• Based on this first analysis, design a training on design packaging that includes rand development, typography, packaging materials, computer graphics (software and tools) and sustainable packaging
• Based on the findings and under the supervision of the trainer, new packaging will be designed throughout the training as well as practical action plan for the team to follow after the mission (ex: how to find providers, how to make prototypes, …)
• The trainer would support the team into implementing the first steps of the action plan
This intervention might need several missions before the objective is completed and will be followed by marketing and communication missions

The training will take place in Osmose’s office in Siem Reap.

The Volunteer will travel every day in Tuk tuk or walking from hotel to office, which takes approx. 10min

Breakfast and dinner will be taken in hotel or restaurants nearby, lunch will be taken in restaurant nearby the office.

Training schedule:

• Day 1 and 2: introduction to the association with the operational director, potential visit on the lake
• Day 3 to 5: training in Siem Reap with the operational director and the community leader
• Day 6 to 7: training in Siem Reao with the operational director
• Day 7 to 9: training in Siem Reap with the operational director and the community leader

Most of the beneficiaries have a Masters Degree but no skills and experience in marketing and packaging design.