Marketing strategy training

The volunteer will be in charge of designing and implementing a training on business strategy for the READA’s Team.

READA is a Cambodian NGO supporting impoverished rural communities to achieve advanced socio-economic autonomy through gaining the necessary knowledge, skills & access to services to undertake and pursue sustainable livelihood activities (ranging from agriculture to small and medium businesses) whilst also increasing awareness on social and health issues.

Created in 2004, the association has managed to grow its activities and counts approximately 900 members and 20,000 beneficiaries.

The READA’s team goal is to go further regarding its projects and activities in order to support more beneficiaries and raise awareness about environmental, health and social issues.

In order to do so, the READA’s team wants to learn the marketing strategy to assist agricultural cooperatives (ACs) and unions of agricultural cooperatives (UACs) under their projects to promote and sell their agricultural products for improving the livelihood of their members and making their business work and grow well.

Even though the team is truly able to help the ACs and UACs and their members to manage their institutions and build their capacity on technical agriculture boosting their productions, the team lacks of marketing strategy skills.

A first mission was provided to the team to support them with a need-based training on how to design and implement marketing strategies that would benefit the rural communities.

This second mission will focus on business plan, and, if possible, on e-commerce. It will need 1 to 2 other missions before the objective is complete.

The volunteer intervention must cover those topics:
• Analysis of READA’s implementation of the marketing strategy designed in the previous training
• Based on the first analysis outcomes, design a training for the team on business plan design and implementation. The following topics might be covered:
o Introduction to business plan design (main challenges, objectives, steps, etc.)
° Specific successful business cases (possibly from agriculture)
– Market research (focus groups, surveys, data collection)
oE-commerce / Online advertising in details

• A guide including recommendations and tips for the READA’s team will be written by the trainer
The training must be very interactive, adopting a practical approach in order to facilitate the staff’s understanding and application to READA’s activities.

Training location: READA’s office

Training hours: 8 hours per day, in the morning and in the afternoons)

An online meeting will be organized with the volunteer before his/her arrival to organize more precisely the training/identify the topics.

The volunteer will have a few days to learn about READA and design the training (2 to days).

The training will be then from 3 to 5 days depending on the availability of the teams.

Then the volunteer and the teams will write together the report (1 to 2 days).

Volunteer will travel every day in Tuk tuk or walking from hotel to office, which takes approx. 10-15min

Breakfast, lunch and dinner will be taken in hotel or restaurants nearby.

Educational Level of the READA Team:
The lowest level is Bachelor Degree and the highest level is Master Degree.
The age of the team as beneficiaries is between 25years old to 44 years old.

READA’s team:
Management : 1 Executive Director (Man)
Administrative and Finance Manager: 1 (Man)
Program Manager: 1 (Woman)
Accountant: 1 (Woman)
Project Office: 1 (Man)
EAC Team: 8 (5 women) : Led by 1 project coordinator
CSA Team : 7 (3 women) : led by 1 project coordinator
Since READA has received fund from Agricultural Denmark Asia (ADDA), we also work together with four ADDA’s staff members :
Deputy Coordinator : 1 (Man)
Accountant : 1 (Woman)
Supporting Staff : 2 (women)