Marketing strategy training

Marketing strategy training

The volunteer will be in charge of designing and implementing a training on business strategy for the READA’s Team.


READA is a Cambodian NGO supporting impoverished rural communities to achieve advanced socio-economic autonomy through gaining the necessary knowledge, skills & access to services to undertake and pursue sustainable livelihood activities (ranging from agriculture to small and medium businesses) whilst also increasing awareness on social and health issues.

Created in 2004, the association has managed to grow its activities and counts approximately 900 members and 20,000 beneficiaries.

The READA’s team goal is to go further regarding its projects and activities in order to support more beneficiaries and raise awareness about environmental, health and social issues.

In order to do so, the READA’s team wants to learn the marketing strategy to assist agricultural cooperatives (ACs) and unions of agricultural cooperatives (UACs) under their projects to promote and sell their agricultural products for improving the livelihood of their members and making their business work and grow well.

Even though the team is truly able to help the ACs and UACs and their members to manage their institutions and build their capacity on technical agriculture boosting their productions, the team lacks of marketing strategy skills.

A first mission was provided to the team to support them with a need-based training on how to design and implement marketing strategies that would benefit the rural communities.

This second mission will focus on business plan, and, if possible, on e-commerce. It will need 1 to 2 other missions before the objective is complete.

Intervention attendue du volontaire

The volunteer intervention must cover those topics:
• Analysis of READA’s implementation of the marketing strategy designed in the previous training
• Based on the first analysis outcomes, design a training for the team on business plan design and implementation. The following topics might be covered:
o Introduction to business plan design (main challenges, objectives, steps, etc.)
° Specific successful business cases (possibly from agriculture)
– Market research (focus groups, surveys, data collection)
oE-commerce / Online advertising in details

• A guide including recommendations and tips for the READA’s team will be written by the trainer
The training must be very interactive, adopting a practical approach in order to facilitate the staff’s understanding and application to READA’s activities.


Training location: READA’s office

Training hours: 8 hours per day, in the morning and in the afternoons)

An online meeting will be organized with the volunteer before his/her arrival to organize more precisely the training/identify the topics.

The volunteer will have a few days to learn about READA and design the training (2 to days).

The training will be then from 3 to 5 days depending on the availability of the teams.

Then the volunteer and the teams will write together the report (1 to 2 days).

Volunteer will travel every day in Tuk tuk or walking from hotel to office, which takes approx. 10-15min

Breakfast, lunch and dinner will be taken in hotel or restaurants nearby.

Profil des bénéficiaires

Educational Level of the READA Team:
The lowest level is Bachelor Degree and the highest level is Master Degree.
The age of the team as beneficiaries is between 25years old to 44 years old.

READA’s team:
Management : 1 Executive Director (Man)
Administrative and Finance Manager: 1 (Man)
Program Manager: 1 (Woman)
Accountant: 1 (Woman)
Project Office: 1 (Man)
EAC Team: 8 (5 women) : Led by 1 project coordinator
CSA Team : 7 (3 women) : led by 1 project coordinator
Since READA has received fund from Agricultural Denmark Asia (ADDA), we also work together with four ADDA’s staff members :
Deputy Coordinator : 1 (Man)
Accountant : 1 (Woman)
Supporting Staff : 2 (women)

Dispositif(s) possible(s)

Congé Solidaire;Mission Solidaire

Notre partenaire local

Rural Economic and Agriculture Development Agency (READA)


Significant progress has been made in Cambodia since the end in 1998 of 3 decades of war and serious internal conflicts. However given the sheer scale of the damage which left our nation stripped off its civil society, infrastructure and education system; achieving sustainable socio-economic improvement benefiting society as a whole will require patience and dedication. In rural areas where 80% of the population live, too many people are still living in extreme poverty, being deprived of the necessary services, knowledge and tools to improve their living conditions. Some of the daily struggles poor rural communities still face today are inefficient agricultural knowledge and resources (such as effective irrigation system), remoteness to markets, poor access to health care and education, lack of job opportunities within the village, limited awareness in areas such as nutrition, sanitation & hygiene etc. Furthermore, the civil war and especially the Khmer Rouge era have left widespread misconceptions and fear of local authorities.
At READA, we want to address these challenges and promote poverty reduction and sustainable development.

Accueil et transfert

The volunteer will be welcomed by a member of READA’s team and will be transported to a hotel by car.

Aéroport d’arrivée



The volunteer will be welcomed by a member of READA’s team and will be transported to a hotel by car.

The volunteer will be staying at a Hotel near READA’s office (individual private room, with key-lock, private bathroom)

Matériel disponible sur place

Volunteer should bring their laptop with him/her.
-Volunteer should tell the READA team in advance the other supporting materials she/he needs to make their teaching effective and efficient so that the team can help prepare on time.

Je postule

Je postule


Partenaire : Rural Economic and Agriculture Development Agency (READA)

C, Siem-Reap

GPS : lat

Langues :


Thématique : Développement

Type d’intervention : Formation pour adultes

Compétences : Commerce

Nombre attendu de volontaire(s) sur la mission : 1

Durée : 2 semaines

Mission disponible toute l’année

Nos missions


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