Digital marketing tools training

The volunteer will be in charge of designing and implementing a training on marketing tools for Osmose’s team, including the needed tools for the team to implement the knowledge and recommendation afterwards.

Osmose is a non-profit NGO initiated in 1999 combining environment and development in the Prek Toal area on the Tonle Sap Lake in Cambodia. Osmose’s approach is original in that it integrates the conservation of the colonies, environmental education and ecotourism, with the aim of sustainable development of the surrounding lake communities.
SARAY-CBET is an informal group of families providing goods and services to visitors in Prek Toal village, namely paddleboat tours, water hyacinth handicraft products, restaurant and homestays.
An agreement has been signed between Osmose and SARAY-CBET with the goal of developing SARAY-CBET activities and capacities towards financial sustainability, participative and fair decision process and eventually full independence from OSMOSE.

The goal of Osmose is then to strengthen the Saray-CBET groups on the lake to make them less dependent on tourism and to make their activities more sustainable.

A restructuration of Osmose’s team occurred in 2022, following the transfer of the eco-tourism activity to a private company.
The team is now composed by:
– A operational director, working part-time (2 days a week)
– A coordinator of the community tourism programme, working part-time
– A Sales representatives that joined the team in November 2022, working part-time (3 days a week)
– An accountant officer, to be recruited soon.

Even though the sales representative is experienced in sales and marketing, the team needs support to develop and diversify the Saray sales, especialy though online marketing.

The specific objective of the intervention is then to support Osmose’s Team with a need-based training on how to efficiently develop their marketing tools, based on a in depth analysis of Osmose’s situation and capacity.

This mission is the first intervention of a series of missions focusing on marketing and sales.

The content of the training must cover:
• Analyzing Osmose’s team’s capacities in marketing and sales
• Analyzing Osmose’s income generating activities and the organization’s overall situation :
• Based on the first analysis outcomes, design a training for the team on digital marketing and online sales. The training must include practical focuses on:
o How to manage Facebook and Instagram accounts, and potential new platforms identified by the volunteer.
o Online marketing kit: how to design better catalogues, visual mediums, etc. using simple tools (e.g. Canvas)
o Booth marketing kit: organize the booth for a market/fair, identify and design the right tools (business cards, rolling I-stands, leaflets, etc.)

The training must be very practical and lead to the improvement of existing tools/development of new tools.

Training location: Osmose’s office

Hours of training: 2 days of observation at the beginning including 1 potential day and night on the lake. Then the schedule could be adapted by the volunteer depending on the needs.

Volunteer will walk from Hotel to Osmose’s office (2 min walk)

Osmose’s team (1 man, 1 woman)

Participants: The Sales representative has a background in business and work experience in program management and digital sales.
The operational director one has a general managing (BBA) background and his working for Osmose for 10 years
Participants English Level is good to fluent