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Training on marketing strategy for a community based business group

To train the committee members on marketing strategy so that they can define the strategy to increase the sales of their products in order to increase the profit. BoSS is a small NGO with limited human resources capacity. Currently, 3 community based business groups in Samurangau Village are assisted in doing domestic waste management, including reusing and recycling inorganic waste into useful items, such as handicrafts, and the products are for sale. This activity becomes a start up business that is organized in form of groups (collective business), so they need to understand the principle of business management. Marketing, for a start-up business is very important to introduce and promote the products. A specific products may only be accepted by specific market, so the producers need to be aware who are the targeted market and how is the strategy in marketing. Since they are new groups with specific product and the sale is not much yet, BoSS wants to identify the specific target of market and how to develop marketing strategy. BoSS does not have sufficient capacity to assist the group in strategizing the marketing scheme for their business. BoSS and the groups need to learn more deeper on marketing strategy for running their business.
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The mission will be conducted in Samaranggau Village. In general the organization of the mission is as follow: ? The mission/training will be conducted in the Village Office where standard training equipments are available. ? Before training there will be general briefing from BoSS (and Planète Urgence Indonesia) in the first day the volunteer start to work. The briefing will be done in Balikpapan City in BoSS office. The first day will be also used by volunteer to review the mission plan planned by the volunteer with BoSS. Likewise, in the last day there will be debriefing session between the volunteer and BoSS in Balikpapan City. ? The Day 2, the volunteer will go to the village. The volunteer will spend 8 full days on the village to conduct the training which can be organized from 3 to 5 hours per day. ? The daily schedule shall be discussed on the first day of the training because the training schedule shall be adjusted with the participants’ daily activities. Most of the participants are women so they have to do also other domestic works daily. ? There will be one day off from the training but it might be not on Saturday or Sunday. Those are the days when the participants have more spare time to attend the training. ? During the day off, the volunteer can take advantage by visiting some tourist attractions nearby. BoSS staffs and the local people can help the volunteer to organize his/her trip. ? A BoSS staff will stay in the same guesthouse with volunteer, and the volunteer will go together to the training venue with company’s car. ? Most of the participants don’t speak English well, and the BoSS staffs only speak very basic English; therefore, a translator will be hired during the mission.
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OUI
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Congé solidaire
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Name of the participants will be given before the mission
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10
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Participants of the mission: ? They are the committee members who are responsible for marketing of the 3 community based groups. ? BoSS staff (2 persons) ? Most of them are graduated from high school, some of them hold diploma degree ? Age between 25-40 y.o. ? None of them (the participants from the village) speaks English. BoSS’staffs understand only basic English. Translator will be needed during the mission.None of the participants have received similar training. The mission will be the first training on ‘marketing strategy’ for them. The training that has been received by the participants was related to community group organization.Since its establishment BoSS has a consistent concern on waste management (especially on inorganic waste). They have already started the activity to produce recyclable products of inorganic waste as a business of the community groups as income generation. BoSS has no sufficient knowledge on business management, including the marketing strategy. Therefore the mission on business related training will be helpful for BoSS and for the assisted groups. Aside from developing capacity of the women groups, BoSS also want to capacitate their staffs so on turn can be applied to the other community groups.
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BoSS is a non-profit organization that participates actively in the works to promote the just and prosperous community through institutional strengthening, human resource development, capacity building, transfer of technology, and utilization of information technology. It was founded in 2013 by women activists in Balikpapan City to respond the social situation in the community that is observed being degraded in nowadays life. Initially BoSS worked with women groups in making handicraftfrom the inorganic waste, mostly plastic waste in Balikpapan, but later its works extended to reach the city and other province. The organization has a mission to prepare qualified human resource with environment insight in order to create a democratic and just civil society with a strong economic structure, self-reliant, supported by sustainable living environment. In order to achieve its mission, BoSS works in three main concerns, they are: - The establishment of community groups that could grow up toward a sustainable civil society. - Empowerment and capacity building of community and institutions in nation building in all fields - Support policies that are able to involve broad and equitable public participation in the nation's development participation. BoSS focuses the program on the education and assistance/ accompaniment on waste recycling management to the local community, particularly women group. They train the beneficiaries to separate the organic and inorganic waste then to separate the recyclable and the residual waste. For the recyclable waste, the training will be organized on how to value each type of waste and then how to transfer it into usable and saleable products, like handicraft. BoSS do many training and activities since its establishment, among other things: - Establishment of “Smart Home” to train women in making handicrafts from plastic waste and to educate children on the environment, 2013 - Capacity Building for the local NGOs from Balikpapan City and Kutai Kartanegara District, in cooperation with TOTAL INDONESIE and SKK MIGAS (State Owned Oil and Gas Company), 2014 - Training on Inorganic Waste Management for the students and community in Margomulyo, in cooperation with TOTAL INDONESIE and SKK MIGAS (State Owned Oil and Gas Company), 2015. - Training on Inorganic Waste Management for Women groups in Penajam Paser Utara District in cooperation with DKPP (Office of Marine and Fisheries), 2015 - Training on Inorganic Waste Management for Students and community in Handil Baru and Muara Jawa, Kutai Kartanegara District. - Training on Inorganic Waste Management for the community in Balikpapan, 2016 in cooperation with PT. SURVEYOR INDONESIA. - Training on Inorganic Waste Management for Students and community Mahakam Delta (Muara Pantuan, Tanjung Berukang, and Sepatin), in cooperation with TOTAL E&P INDONESIE and SKK MIGAS, 2016. - Training on Inorganic Waste Management for Women Group in Yogyakarta, in cooperation with The Student Association of Indonesian Islamic University, Yogyakarta, 2016. - Training on Inorganic Waste Management for the community in Jagir Village, Surabaya, in cooperation with Health Office Surabaya. The product of the women groups assisted by BoSS could be explored on instagram https://www.instagram.com/plastikmu/ Today BoSS implements the project of the community based project of domestic waste management system in Samurangau Village, which is located at the bank of Kandilau River in Paser District, East Kalimantan Province. The river ecosystem plays a very important role for the environment but it was polluted by unwell managed waste due to the low awareness of local people. The objective of the project is to protect the Kandilau River from domestic waste pollution. In doing so, the project educates the local community on how to manage the domestic waste and then train them to transfer waste into economic valued products. The activities include: • Establishing and accompanying 3 community based groups with 10 members per group to manage the waste recycling management. • Increasing the capacity of the groups to be able to manage their social business independently. • Constructing the gallery art center as the training place, art gallery, and interaction center for the business development. BoSS facilitated the process of the 3 community (women) groups establishments. The organization works as well to build the capacity of the group members on various knowledge and skills both for technique and management. As BoSS is an organization specialized on the waste recycle management, it has enough resource to provide technical capacity building on it. BoSS wants to empower the group to become a collective business group of making recycled product of waste, so the groups need to be trained on business management. Knowledge and skill on marketing will become one of the most important things to be learnt. The current project of the community empowerment is in collaboration with PROTOSEA Company. Today BoSS has 4 permanent/regular staffs, and they will hire another staff if they have more activities.
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When the volunteer arrives in Balikpapan, he/she will be picked up by BoSS staff then go to the hotel where the volunteer will stay. He/she will stay 2 nights in Balikpapan, and the third day will proceed to the village. BoSS staffs will accompany the volunteers to go to the village from Balikpapan City. Boss collaborates with mining company to implement this project, so then the transportation and accommodation are supported by the company. The trip to the village will be started after lunch from Balikpapan to boat pier to cross the Bay (about 15 to 20 minutes) to reach Penajam where the trip will be continued with the company minibus. It will take 4 to 5 hours to reach Batu Kajang, the company’s guest house.
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Balikpapan [Sepinggan]
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Hotel in Balikpapan City will be organised by BoSS. It will be a clean, standard hotel not too far from BoSS Office (it can be 3 or 4 star hotel) Accommodation in the mission site: Company’s Guest House (Batu Kajang Guest House), the volunteer will stay in a private room. The mobile and internet connections are available in the area. The mission site is about 5 km or about 30 minutes from the accommodation (guesthouse), and the volunteer will travel everyday by car provided by the company. The trip to the mission site will pass some dirt and bumpy road. Meal during the mission will be organized by BoSS. The staple food is rice with the dishes of chicken, fish, and sometimes beef. Indonesian used a lot spices for cooking. For the volunteers who don’t like spicy food, the host will provide less spicy food. In the mission site, BoSS will manage to provide meals in the guesthouse’s pantry. It is recommended that the volunteers inform BoSS prior to the mission should there is specific requirement for their diet.
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The equipment and material available: whiteboard and board marker, electricity, LCD projector, flipchart paper, and computer. There is no internet connection in the village and the mobile phone network is very limited. It is expected that the volunteer informs BoSS prior to the mission should he/she needs particular equipment or materials for trainings. It is also recommended that volunteers bring their own computers
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