Training on communication strategy

BIOMA has quite a lot of experience in working on environmental issue and with local communities, but this experience has not been used as materials for the promotion attractively. In order to promote their program, the organization has created several communication media to share the success stories from program implementation in the field. These stories were either displayed on website, writen in books, or writen as in form of formal reports.

BIOMA already has a website (bioma.or.id) but only in Indonesian language. The experiences were also posted in social media. But in general, the quality of the content is very basic and not updated due to the lack of skillful staff to do so. BIOMA has some young staffs who are creative but have limited skills related to the making of communication media. They learn by trial and error, from friends, or from the website, so the results are relatively little. They need guidance from skilled people on this field. However, they have limited resources in term of human resources and budget for training.

Therefore, the assignment of a skilled volunteer on communication will be welcomed by the organization with the objectives:
• To give training on communication strategy to promote the organization visibility
• To assist the staffs developing the communication strategy and tools.
The more attractive promotional materials in both print and audio-visual versions will allow the organization to share their experience and program concepts with other organizations more effectively.
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The mission should transfer knowledge and skills on how to make the effective and attractive communication tools to BIOMA Staffs. This include (but not limited to):
- Communication strategy for non for profit organisation
- Communication tools and promotion
- Creating success story
- How to make “photovoice” (slide presentation with voice) ? How to make and to edit short video
- How to make content of social media
- Other relevant topic

The method of the mission will be preferably interactive and promoting hands-on experience. The training schedule will be flexible but, but in general can be conducted during office hours.
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The volunteer should have educational background or professional experiences on the development of communication strategy and tools, and speaking English is a must. Samarinda is a hot city (temperature), so we suggest the volunteer to bring light clothes.
In general, there are two seasons in a year rainy season (October - April) and dry season (May to September), but recently the weather cannot be predicted.
The mission will be conducted in Samarinda City. In general the organization of the mission is as follow: - The mission/training will be conducted in the BIOMA Office where standard training equipments are available.
- Before training there will be general briefing from Planète Urgence Indonesia and BIOMA in the first day the volunteer arrive in Samarinda City. Likewise, the day before leaving Samarinda, there will be debriefing session.
- The training will be 5 days in week 1 and another 4 days in the week 2.
In general the schedule of the training is from 9 am to 3 pm. The session in Saturday is 9 – 12 based on the partners’ staff availability. The detail of the schedule will be discussed during the briefing.
The training will be conducted in informal situation. - Sunday is free day, and the volunteer could explore the City of Samarinda.
- The volunteer will stay in a budget hotel near the BIOMA Office. A BIOMA staff will be assigned to pick up and drop from the hotel to the office by using motorcycle with helmet.
- The training will be addressed mainly to 4 staffs but it is possible there will be other staffs (3 or 4) join the training for the general topics. This will be discussed prior the mission between BIOMA (through PU Indonesia) and the volunteer. Most of the participants don’t speak English well (they only speak very basic English); therefore, a translator will be hired for some crucial session.
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Staff members
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The training will be addressed to 4 staffs (Web master and communication officer, and program officers)
Number of participants: 4 staff members, but if possible there will be other 3 or 4 staffs will join the training for the general session.
The management of BIOMA is so enthusiastic to use the opportunity of the mission to bring benefits for more staffs. BIOMA staffs mostly are knowledgeable, since all of them graduated from university. They are young, motivated and generally computer and internet literate. Some of them are now attending master degree’s program in natural resources management. The age range is between 20 - 40 years old. All of them have basic skill on internet, but they want to develop their capacity on website management.
Almost all of participant candidates are graduated from faculty of forestry. Some of them have attended training/course on GIS (geographic information system), spatial mapping, biodiversity, but not on website management/development. Most of them don’t speak English (only very limited English), so there will be a translator hired for the training sessions.Organizationally, BIOMA is strongly motivated to become one of the leading NGO in East Kalimantan working on community based natural resources management. To support this goal, BIOMA needs to introduce their programs and activities to the broader audiences. Internet, website, and good communication tools can be used to promote the organisation effectively.
The capacity building of staffs in creating attractive communication tools is needed and BIOMA would appreciate if there are PU’s volunteer missions to help them in field of web management or development.
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Congé Solidaire;Mission Solidaire
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BIOMA Foundation is a non-governmental organization based in Samarinda, East Kalimantan (Borneo Island) established in 1998 (bioma.or.id). BIOMA has a vision of "Sustainability of the functions and benefits of natural resources and environment for the sustainability of all creatures including human well being, especially local communities". To achieve this vision, BIOMA has a mission of "to promote the community’s awareness and participation and to support policies and efforts in the protection and sustainable use of natural resources and the environment as a gift of God Almighty". BIOMA founded by a group of young environmental activists in Samarinda (mostly graduated from the Faculty of Forestry, Mulawarman University) who concerned about the damages of the environment, especially forest resources in Kalimantan Island. Institutionally and personally, BIOMA has had adequate relevant experiences in the project implementation, community facilitation and assistance. In the beginning of its establishment, BIOMA worked more on research in field of natural resources, but later they work with community in managing natural resources sustainably. Today BIOMA works with community in several villages in Kutai Kartanegara District and Malinau District, East Kalimantan Province.
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When the volunteer arrive in Balikpapan in the morning, he/she can proceed to Samarinda City by shuttle bus. If the volunteer arrives in the afternoon, he/she should stay overnight in Balikpapan. A room in Hakaya hotel (located near the Airport) will be reserved and informed to volunteer before the arrival. PU Indonesia or BIOMA will arrange the hotel and the airport transfer. The next day, the volunteer will proceed to Samarinda by shuttle bus (3 hours travel). We will send information in detail how to go to Samarinda by shuttle bus. PU Indonesia or BIOMA staff will pick up the volunteer at the Shuttle Bus station in Samarinda. After arriving in Samarinda, the volunteer will meet Planète Urgence Indonesia and BIOMA for a briefing session. Then BIOMA will host and organize the volunteer mission.
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Balikpapan [Sepinggan]
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Transit in Balikpapan City will be in Hakaya Plaza Hotel (www.hakayaplazahotel.com) Place to stay in Samarinda: a budget hotel, a clean standard hotel. Meal during the mission will be organized by BIOMA. The staple food is rice with the dishes of chicken, fish, and sometimes beef. Indonesian used a lot spices for cooking. For the volunteers who don’t like spicy food, the host will provide less spicy food. Transportation in Samarinda city will use motorcycle with helmet (for short distance), and taxi.
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The equipment and material available: whiteboard and board marker, electricity, Wi-Fi internet, cellular phone network, LCD projector, organizational website, social media and other standard training kit. BIOMA also have digital camera and videocam to be used for the training (if needed).
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