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Training in marketing strategies

Navskshitij provides a very unique kind of service which is residential care for mentally challenged adults. These inmates are trained in skills like making chocolates, candles and floaters, tie & dye products, paper lanterns, handmade paper bags and eco-friendly jewellery. Often mentally challenged adults are abandoned by their siblings/extended families after the death of their parents because it becomes difficult to take care of them. Therefore, to restore their sense of self esteem, Navskshitij sells the products made by the inmates and pays them a small income from the sale. However, currently these products are sold only at exhibitions or events were Navskshitij is invited by its friends. If the products of Navskshitij are marketed well, the partner can help more such adults by improving their income as well as its own income which will in turn help the partner in extending its services to more such individuals.
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Navskshitij needs a volunteer with good skills in designing marketing strategies for its products. The volunteer should be able to train the Social Worker about different strategies for improving the sales of Navskshitij’s products. The volunteer should be able to train the Social Worker about which strategies to use when and with whom so that the products will reach the society/markets more effectively. For eg. What strategy to use when marketing in shops/malls/Corporate exhibitions/door-to-door selling/events, etc. The Social Worker will be able to plan more efficiently how to design the marketing strategy to improve the sales of Navkshtij’s products. The Social Worker will be able to increase the sales and production both more efficiently. Expected results : 1. Efficient marketing of specific products to specific target groups. 2. Improved strategies for marketing and their efficient use. The mission can happen between July and October and again between mid-November to April end.
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OUI
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Congé solidaire
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social worker
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1
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The Social Worker is a Masters in Social Work, but not trained specifically in Marketing.The Social worker has a Master degree in Social Science.As the Social worker does not have a background on this field, he would like to improve his knowledge in terms of marketing strategies.
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Navskshitij was funded in 2003 by a couple of medical doctors: Dr. Neelima Desai and Dr. C. R. Desai, both having a deep interest in the problems of the mentally challenged persons. Navskshitij is an NGO working for the inclusion of mentally challenged adults. Its main objective is to offer mentally challenged adults a home for a lifetime and a life filled with happiness, dignity, and self-respect, to which they have a right. It aims at rehabilitating them back to society and at offering their families a stress-free living. Navskshitij receives financial support from private companies based in India, both national and international. Navskshitij’s home for mentally challenged adults is based in Marunje, a village on the outskirts of Pune city in the state of Maharashtra. Although Maharashtra has several government and private and NGO-managed special schools for mentally challenged children, there are very few services for mentally challenged adults. And residential facilities for mentally-challenged adults are even fewer. Mentally challenged adults are dependent on their families which very often cannot afford it. Navkshitij was established with this idea of providing a dignified life to the mentally challenged adults through transfer of skills according to their ability, providing opportunities for wider exposure to the world and lead a healthy community life. All the organization’s activities are aligned towards these objectives. Since its creation Navskshitij has been setting up a residential cum workshop facility now welcoming 36 residents. The NGO organizes annual holidays outside Pune, including out of India. It also sets up an Adventure Club for mentally challenged persons and organizes activities like high altitude trekking in the Himalayan region, para sailing, para gliding, etc. Navskshitij is paying attention to make its beneficiaries constantly interact with the mainstream society. It is also raising awareness about the problems of mentally challenged persons and about what they can do when they are given support. The need is great, but residential facilities are expensive and need lot of financial as well as human and technical resources, so Navskshitij cannot host a big number of inmates. Currently there are 36 residents. In its residential center, Navskshitij is organizing three types of activities for its beneficiaries: 1. Workshop activities: making chocolates, candles and floaters, tie & dye products, paper lanterns, handmade paper bags and eco-friendly jewellery. 2. Adventure Activities: High altitude trekking, jungle trekking, monsoon trekking, moonlight trekking, trekking in the hills and forts near Pune; Climbing Competition Parvati Hill close to Pune; Holidays outside Pune; Participation in sports competitions held by other organisations for the mentally challenged. 3. Music, dance and drama classes, performances for an invited audience, and the Annual Natya Mahotsav, a Drama Competition for mentally challenged people. Navskshitij is willing to expand its activities and open a second shelter unit to be able to help 60 mentally challenged adults and their families.
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The volunteer will go to Navkshitij by a hired taxi (1 hour and half).
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Poona
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The volunteer will stay at a Hotel near Navkshitij and will travel by Rickshaw everyday.
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There is a computer with Windows XP and an Internet connection (though Internet connection is unreliable). There is also a video player and an LCD projector.
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