{"id":50373,"date":"2026-08-18T01:05:09","date_gmt":"2026-08-17T23:05:09","guid":{"rendered":"https:\/\/planete-urgence.org\/mission\/digital-marketing-strategy-for-social-enterprises-part-i\/"},"modified":"2026-09-17T01:05:07","modified_gmt":"2026-09-16T23:05:07","slug":"digital-marketing-strategy-for-social-enterprises-part-i","status":"publish","type":"mission","link":"https:\/\/planete-urgence.org\/id\/mission\/digital-marketing-strategy-for-social-enterprises-part-i\/","title":{"rendered":"Digital marketing strategy for social enterprises ( Part I)"},"content":{"rendered":"
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\t\n\t\t\t\t\t\t\"Digital\n\t\t\t\t\t\t<\/div>
Nos missions<\/a><\/div>\n \t\n\t\t\t\t\t
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Digital marketing strategy for social enterprises ( Part I)<\/h1>\n \n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\t\n \n\t\t\t\t
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The volunteer will develop a digital marketing strategy for CRDT’s two social enterprise activities: Le Tonl\u00e9 (guesthouse & restaurant) and CRDT Tours (eco-tourism). Priority will be given to Le Tonl\u00e9 and CRDT Tours, which have the most immediate need for international visibility and online bookings. Two places: first week in Phnom Penh, second week in Kratie.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span> Description\n\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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Objectifs<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
CRDT (Cambodian Rural Development Team) has been operating in Kratie, Mondulkiri and Stung Treng since 2001, supporting rural communities to improve their livelihoods while protecting forests and natural resources. To reduce its dependency on donor funding, CRDT launched two social enterprises: Le Tonl\u00e9 (guesthouse & restaurant) and CRDT Tours (eco-tourism). Both survived the COVID-19 crisis but were severely impacted and are still rebuilding.
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\nCRDT’s social enterprises lack a coherent digital marketing presence. Le Tonl\u00e9 and CRDT Tours attract some visitors but rely mostly on word-of-mouth and Booking.com listings. No unified content strategy, social media plan, or SEO optimisation exists. Le Tonl\u00e9 is welcoming around 400 pax\/month and is active on Facebook, TikTok and Instagram.
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\nPU volunteers are called upon because CRDT lacks in-house expertise in marketing strategy and has no financial support to pay for a training.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>
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Intervention attendue du volontaire<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
The volunteer will work with CRDT’s team on the following topics:
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\n1. Digital audit \u2014 Review the current online presence of all 2 entities: website, social media accounts, booking platforms, Google Business listings.
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\n2. Target audience definition \u2014 Help the team define the key customer segments for each entity (nationalities, booking channels, motivations, budget ranges).
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\n3. Content strategy \u2014 Co-design a 6-month content calendar (posts, photos, videos, stories) for Facebook\/Instagram\/LinkedIn per entity. Practical photography and video guidance for the team.
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\n4. SEO & booking optimisation \u2014 Optimise Le Tonl\u00e9 and CRDT Tours listings on Google, Booking.com, Airbnb, or TripAdvisor as relevant. Review and improve website content for SEO.
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\n5. Staff training \u2014 Train 2\u20133 staff members to produce content independently after the mission (photography, caption writing, scheduling tools like Meta Business Suite).
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\n6. Action plan \u2014 Deliver a written 6-month digital marketing action plan per entity.
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\nThere is a junior staff member responsible of communications.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>
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Remarque(s)<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
Phnom Penh is the capital city of Cambodia so it\u2019s a very urban environment. Many local & western restaurants and supermarkets.
\nMany sites to visit during you days off (Royal Palace, National Museum, Sunset Rivercruise on the Mekong, Wat Phnom Temple, Tuol Sleng genocide museum, Central Market, Russian Market, \u2026)
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\nKratie is a small town on the Mekong River (4\u20135 hours from Phnom Penh by bus). It offers basic touristic infrastructure, eco-tourism activities with local communities, and the possibility to observe the rare Irrawaddy dolphins. Malaria and dengue are present \u2014 preventive medication recommended. Avoid walking alone at night.
\nLe Tonl\u00e9 guesthouse and restaurant is CRDT’s own social enterprise \u2014 the volunteer will be staying and working in the organisation’s actual operational context, which is a unique advantage.
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\nWorking hours: Monday to Friday, 8:00 am \u2013 5:00 pm. Sessions at CRDT office, flexible according to availability and agenda.
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\nIndicative agenda:
\nDay 1-2: Arrival Phnom Penh, overnight.
\nDay 3: Welcome, organisational tour, review of existing digital assets.
\nDay 4: Digital audit \u2014 Le Tonl\u00e9 and CRDT Tours (website, social media, booking platforms).
\nDay 5: Digital audit \u2014Target audience definition workshop.
\nDay 6: Content strategy co-design. Editorial calendar for Le Tonl\u00e9 and CRDT Tours.
\nDay 7-8: Day off.
\nDay 9: Content production day – training
\nDay 10: SEO and booking platform optimisation (Le Tonl\u00e9, CRDT Tours).
\nDay 11: Staff training \u2014 content creation, scheduling tools, caption writing.
\nDay 12: Content strategy. Action plan finalisation. Written deliverables, debrief with leadership, validation of action plans. Day Day 13: Report writing, finalization and departure from Kratie.
\nDay 14: Departure from PP.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>
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Type de bénéficiaires<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
Primary: 4\u20136 staff members from Le Tonl\u00e9, CRDT Tours (managers + 1\u20132 communication officers).
\nSecondary: CRDT’s Executive Director and management team.
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\nThe direct beneficiaries are the staff members who are responsible for, or who will work closely and on an ongoing basis with, the volunteer, and who benefit directly from the volunteer\u2019s capacity-building activities. The indirect beneficiaries are those who work alongside the volunteer and receive training from them, including key members of the community, where applicable.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>
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Profil des bénéficiaires<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
Team members with varying digital skills (beginner to intermediate). English level: intermediate.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Nombre de volontaires requis<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

1 volontaires<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>

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Motivation attendue<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t

Hands-on teaching approach, able to train non-technical staff.
\nPhotography\/videography skills for social media content a strong plus.
\nKnowledge of Booking.com, Google Business, TripAdvisor, Meta Business Suite.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span> Le partenaire\n\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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Notre partenaire local<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t

Cambodian Rural Development Team (CRDT)<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>

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Historique<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t

The Cambodian Rural Development Team (CRDT) was created in 2001 by four Cambodian students. They came from poor rural backgrounds and were the first generation to go to university. Belonging to the first educated generation after the Khmer Rouge period, the 4 founders of the Cambodian Rural Development Team (CRDT) were disadvantaged rural children. Access to education was an uphill struggle. Hard work and extraordinary circumstances saw CRDT founders meeting at university, and being in the minority coming from underprivileged backgrounds, they banded together as a team. They developed a shared vision for the future of Cambodia \u2013 \u2018one free from environmental degradation and poverty\u2019 as they found that in Cambodia few rural people survive entirely on what they produce from their own land. They supplement their livelihoods by hunting, fishing or gathering forest products. But overfishing and deforestation are threatening both this way of living and ecosystems. The Mekong River Dolphin and many other critically endangered species are on the verge of extinction due to destructive natural resource usage. CRDT founding members come from rural backgrounds so it\u2019s no stretch of the imagination to learn that they care about rural communities. They experienced poverty first hand in their youth, and saw how closely linked poverty is to natural resources. If livelihoods are tied to environmental issues, a population exploding after years of atrocities means more people sharing Cambodia\u2019s natural bounty. This free-for-all of natural resource exploitation cannot last. CRDT has high technical expertise and extensive experience in environmentally appropriate agriculture development, increasing food security, supporting market linkages and income generation, natural resource management, non-timber forest products, water and sanitation, renewable energy technologies, eco-tourism and community empowerment. Currently, the organisation focuses on three of Cambodia\u2019s north-eastern provinces: namely Kratie, Steung Treng (along the Mekong) and Mondulkiri. The projects\u2019 target communities are selected in conjunction with conservation partners, World Wide Fund for Nature (WWF) and Wildlife Conservation Society (WCS), to be areas of particular interest for conservation where biodiversity is threatened by livelihood activities and exploitation of natural resources. CRDT supports approximately 6,000 families in rural Northeastern Cambodia in those 3 provinces. Most of these families are from ethnic minorities and are subsistence farmers living in protected areas. CRDT close partners WWF and Wildlife Conservation Society (WCS) provide technical support such as training on conservation, monitoring and evaluation. CRDT also has partnerships with D\u00e9l\u00e9gation Catholique pour la Coop\u00e9ration (DCC) and Volunteer Services Overseas (VSO), which provide long-term volunteers supporting the work of the organisation. CRDT employs 27 people among which 6 advisers, foreign and local. CRDT current programs focus on: – Food Security: supporting livestock, aquaculture and vegetable production, and increasing the yield of rice crops in order to ensure communities have access to a protein-rich and varied diet, and to diversify food sources to equip villagers to adapt to a changing climate. – Income Generation: enabling farmers to identify value chains and directly access markets to generate income raises standards of living. Diversifying income through the creation of small businesses such as community-based tourism, which brings a range of community benefits. – Water & Sanitation: supporting families to build their own rainwater collectors next to their homes, which is a relatively clean, free and close source of water to be used for household consumption. CRDT also supports agricultural beneficiaries to set up small irrigation aids such as river hand pumps, which brings river water closer to the fields and enables farmers to grow off-season vegetables and sell them at profit. – Renewable Energy: CRDT beneficiaries are highly dependent on firewood and exploitative natural resource management practices for their daily energy needs, despite many communities living in protected biodiversity areas. CRDT therefore tries to focus on providing for these needs sustainably, by developing a number of rural renewable energy technologies including biogas, micro-hydro and solar. – Environmental Education and Waste Management: To CRDT, this means demonstrating how livelihoods link to sustainability, forming values to enable communities to understand their environment, reduce exploitation and manage their natural resources responsibly, at a time of climatic uncertainty. – CRDTours: specializes in responsible tourism in the Mekong provinces of Kratie and Stung Treng. All tours directly support local communities and environmental conservation through donations to CRDT. – Conversations with Foreigners: Conversations With Foreigners (CWF) is an English-language centre set up to provide sustainable funding for CRDT\u2019s work. – Le Tonl\u00e9: Le Tonl\u00e9 Tourism Training Center is a not-for-profit training guest house providing vocational training to disadvantaged youth from Cambodia\u2019s Northeastern provinces of Kratie, Stung Treng, Ratanakiri, and Mondulkiri.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div> \n\n\t\t\t\t\t\t\t\t

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Accueil et transfert<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
The volunteer will be welcomed at Phnom Penh Airport by a member of CRDT’s team and transported to a hotel (White Corner) for the first week. The next Saturday, the volunteer will take the bus to Kratie (approx. 4\u20135 hours, morning departure). All training sessions take place at CRDT’s office in Kratie (TBC).
\nReturn journey: bus from Kratie to Phnom Penh on the last working day (Friday).<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>
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A\u00e9roport d’arriv\u00e9e<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
Phnom Penh International Airport – TECHO (KTI)<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>
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H\u00e9bergement<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
In Phnom Penh: White Corner hotel near the city centre and airport (individual private room with key-lock, private bathroom).
\n10-15mn away from the office in tuktuk.
\nIn Kratie: Le Tonl\u00e9 guesthouse (individual private room, key-lock, private bathroom, Wi-Fi). Meals at the guesthouse restaurant or nearby. CRDT will arrange accommodation.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>
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Mat\u00e9riel disponible sur place<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t
Laptop (mandatory \u2014 volunteer must bring its own).
\nCRDT office: projector, meeting room, stable Wi-Fi.
\nSmartphones are available with the team for content production practice.
\nCRDT has a good camera and drone for use. However, if the volunteer has other equipment and is easy to bring, please do so.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div> \n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t \n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\tJe postule<\/a>\n\t\t\t\t\t\t<\/p>\n \n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

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\n \tJe postule<\/a>\n <\/p>\n \n

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Code mission : <\/span>CB1KC12<\/p>\n

Partenaire :<\/span>
Cambodian Rural Development Team (CRDT)<\/p>\n

Localisation :<\/span>
Cambodge, Asie, Phnom Penh & Kratie<\/p>\n\t\t\t\t\t\t\t\t

Langues :<\/span>

Anglais<\/b><\/p><\/div>\n

Type d’intervention :<\/span>
Formation pour adultes<\/p>

Comp\u00e9tences :<\/span>
Cr\u00e9ation m\u00e9dias<\/p>

Dispositif(s) possible(s) :<\/span>
\n\t\t\t\t\t\t\t\t\t\tCong\u00e9 Solidaire<\/a>, Mission Solidaire<\/a>\n\t\t\t\t\t\t\t\t\t<\/p>

Dur\u00e9e :<\/span>
2 semaines<\/p>

Mission disponible toute l’ann\u00e9e<\/span><\/p><\/div>\n\t\t\t\t\t\t\t

\n \tNos missions<\/a>\n <\/p>\n \n

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