9 November 2021 • ACTUALITÉS

Planète Urgence at the heart of a WWF study

WWF conducted a study seeking to understand the importance for companies of planting trees. To go further in the study, the authors of this research were mainly interested in Madagascar in order to better understand the involvement of large French, Swiss and United Kingdom companies in the Global Fortune 500, a ranking system of the 500 most large global companies. 

Planète Urgence is present in this study as a project implementer, through its presence in Madagascar since 2010. 

“The primary audience for this report includes environmental organizations working with companies on tree planting, reforestation and forest restoration more broadly, who want to better understand how large companies in France, Switzerland and the UK United see and engage in tree planting.” (WWF) 

The study carried out by the WWF extends from the years 2000 to 2018. Over this period, 34,703,188 trees were planted in Madagascar. Planète Urgence contributes to this preservation of forests following the creation of its Environment and Development program in 2007. While this program first targeted Indonesia following the 2004 tsunami, it then spread to Cameroon and in Madagascar. 

This case study (number 6) focuses on the fuelwood agroforestry sector in Antananarivo, which has the capacity to grow quickly and in large quantities. Its objective is to contribute to the sustainable improvement of the incomes and food security of rural households while preserving the environment.   

In addition, Planète Urgence is working on the restoration of tapia, an endemic tree of the Big Island, essential for the direct or indirect survival of local communities in the Itasy region. 

Young tapia tree.

WWF recognizes Planète Urgence as an essential project leader for reforestation. While closely integrating local communities, the association raises funds internationally from companies that enable the development of its projects. 

Read the full study