Marketing strategy training for READA’s Team
Created in 2004, the association has managed to grow its activities and counts approximately 900 members and 20,000 beneficiaries.
Currently, they are working in two provinces: In Siem Reap : 21 cooperatives and 1 provincial union: 5683 Families in total and in Oddar Mean Chey Province: 16 Cooperative and 1 provincial union: Approx 3000 families
The READA’s team goal is to go further regarding its projects and activities in order to support more beneficiaries and raise awareness about environmental, health and social issues.
In order to do so, the READA’s team wants to learn the marketing strategy to assist agricultural cooperatives (ACs) and unions of agricultural cooperatives (UACs) under their projects to promote and sell their agricultural products for improving the livelihood of their members and making their business work and grow well.
Even though the team is truly able to help the ACs and UACs and their members to manage their institutions and build their capacity on technical agriculture boosting their productions, the team lacks of marketing strategy skills.
This mission’s objective is to support the local employees with a need-based training on how to to that would benefit the rural communities.
This intervention might need several missions before the objective is complete and will be followed by website design training.
Expected intervention of the volunteer
• Analysis of READA’s team capacities and needs in marketing strategy on agricultural products
• Based on the first analysis outcomes, design a training for the team on marketing strategy design and implementation. The following topics might be covered:
o Introduction to marketing strategy (main challenges, objectives, steps, etc.)
o Online marketing strategy- e-commerce, how to sell product by through online tools.
o Labels- how to brand the products, making product attractive (products and food packaging)
o Standardize the products- how to make products to be nationally and internationally recognized (The satisfaction of requirements for agricultural products and food)
Other topics might also be covered:
o Gather & analyze reliable market data (what are the relevant data the team can collect, how to collect them, how to use them).
o The choice of channels for the sale of products and food,
o The organization of sales,
o The distribution of products
• A guide including recommendations and tips for the READA’s team will be written by the trainer
The training must be very interactive, adopting a practical approach in order to facilitate the staff’s understanding and application to READA’s activities.
Training hours: 8 hours per day, in the morning and in the afternoons)
An online meeting will be organized with the volunteer before his/her arrival to organize more precisely the training/identify the topics.
The volunteer will have a few days to learn about READA and design the training (2 to days).
The training will be then from 3 to 5 days depending on the availability of the teams.
Then the volunteer and the teams will write together the report (1 to 2 days).
Volunteer will travel every day in Tuk tuk or walking from hotel to office, which takes approx. 10-15min
Breakfast, lunch and dinner will be taken in hotel or restaurants nearby.
Type of beneficiaries
Management : 1 Executive Director (Man)
Administrative and Finance Manager: 1 (Man)
Program Manager: 1 (Woman)
Accountant: 1 (Woman)
Project Office: 1 (Man)
EAC Team: 8 (5 women) : Led by 1 project coordinator
CSA Team : 7 (3 women) : led by 1 project coordinator
Since READA has received fund from Agricultural Denmark Asia (ADDA), we also work together with four ADDA’s staff members :
Deputy Coordinator : 1 (Man)
Accountant : 1 (Woman)
Supporting Staff : 2 (women)
Profile of beneficiaries
The lowest level is Bachelor Degree and the highest level is Master Degree.
The age of the team as beneficiaries is between 25years old to 44 years old.
Congé Solidaire;Mission Solidaire
Our local partner
Rural Economic and Agriculture Development Agency (READA)
Significant progress has been made in Cambodia since the end in 1998 of 3 decades of war and serious internal conflicts. However given the sheer scale of the damage which left our nation stripped off its civil society, infrastructure and education system; achieving sustainable socio-economic improvement benefiting society as a whole will require patience and dedication. In rural areas where 80% of the population live, too many people are still living in extreme poverty, being deprived of the necessary services, knowledge and tools to improve their living conditions. Some of the daily struggles poor rural communities still face today are inefficient agricultural knowledge and resources (such as effective irrigation system), remoteness to markets, poor access to health care and education, lack of job opportunities within the village, limited awareness in areas such as nutrition, sanitation & hygiene etc. Furthermore, the civil war and especially the Khmer Rouge era have left widespread misconceptions and fear of local authorities.
At READA, we want to address these challenges and promote poverty reduction and sustainable development.
Welcome and transfer
The volunteer will be staying at a Hotel near READA’s office (individual private room, with key-lock, private bathroom)
Equipment available on site
-Volunteer should tell the READA team in advance the other supporting materials she/he needs to make their teaching effective and efficient so that the team can help prepare on time.
Partner : Rural Economic and Agriculture Development Agency (READA)
GPS : lat 13.356011213302486
Theme : Développement
Type of intervention : Formation pour adultes
Skills : Commerce
Expected number of volunteer(s) on the mission : 1
Duration : 2 semaines
Mission disponible toute l'année