Since 2008, Boisset la Famille des Grands Vins has been giving its support to the NGO Planète Urgence, which works to protect the environment and encourage economic growth among vulnerable communities. Within the framework of this partnership, more then 120,000 trees have been planted in Mali and in Indonesian mangrove swamps on the islands of Sumatra and Borneo. A new program has just begun in Madagascar, along with a project to replant forests of tapia, an indigenous tree that is home to silkworms.
Boisset’s partnership with Planète Urgence is governed by carbon neutral principles.
We all know that we must change our habits and that the environment in which we live cannot continue to support the way we are living. We all agree with the notion of protecting the environment, but it’s not so easy to know how.
Carbon Neutral is about bringing a constructive response to this dilemma. It’s normal to consume energy but if that consumption creates an imbalance by producing carbon, then we can correct that by producing oxygen.
Carbon Neutral is about compensating for the CO2 emitted when we produce wine by planting trees.
As such, the Effet-de-Levier auditing company has analyzed everything we do that produces CO2. It has taken into account the emissions produced through our winemaking, but also those from all the peripheral activities involved in its production and sale. Despite the mathematical basis of this, it is impossible to produce an exact figure. For example, an employee who bikes to work might have a change of heart and start driving there. Similarly, when trees are planted, some live longer than others. That is why at Boisset, we have always overcompensated for our estimated carbon footprint. Where the carbon footprint of a glass bottle can be cancelled out by a tree living for ten years, we are overcompensating from the tree’s 11th year onwards. Similarly, to compensate for a container of wine traveling to Asia, we need to plant around 166 mangroves in Indonesia. They will be overcompensating from their 11th year onwards.